Working with influencers can be exciting, but keeping track of all the details? Not so much. Between different campaign deadlines, payment agreements, and content approvals, it’s easy to get lost in the chaos. A well-organized tracker can make your life a whole lot easier.
Instead of spending money on complicated software, you can create your own customized influencer collaboration tracker using Google Sheets. It’s free, simple to use, and you can tailor it exactly to your needs.
Why Is an Influencer Collab Tracker Important?
An influencer collaboration tracker helps you stay organized, ensuring that no detail slips through the cracks. It allows you to monitor deadlines, track payments, and keep a record of content deliverables. By having everything in one place, you can improve communication with influencers, avoid misunderstandings, and make sure every campaign runs smoothly.
Step 1: Open a New Google Sheet
Go to Google Sheets and open a blank spreadsheet. Give your file a clear name like “Influencer Tracker” so you can find it easily later.
Step 2: Set Up Column Headings
Think about what details you need to track. Some key columns might include:
- Influencer Name
- Platform (Instagram, YouTube, TikTok, etc.)
- Followers/Subscribers
- Campaign Name
- Deliverables (1 Instagram post + 2 stories)
- Due Date
- Status (Not started, In progress, Completed)
- Payment
Type these headings in the first row of your spreadsheet. You can make them bold by selecting the row and clicking Bold (B) in the toolbar.
Step 3: Format Your Tracker
Make your spreadsheet easier to read by using. You can automate repetitive tasks or information by using the dropdown menu feature.
To use add this in your preferred column, for example, the Status column, select the cells, and click Insert > Dropdown. Then, enter all the options you would like to use, such as Not Started, In Progress, and Completed.
Step 4: Calculate Due Date Alerts
Add a column labeled Days Left next to the Due Date to track expiring tasks.
In the first cell under Days Left, enter:
=DAYS(F10, TODAY())
Step 5: Use Conditional Formatting
You can use the Conditional Formatting feature to highlight collaborations that are about to end.
To do that, select the Days Left column and click Format > Conditional Formatting. Under Format Cells If, choose Less Than or Equal to, and then enter the value you would like to use. For this example, I would like to highlight days left with 10 days left or less than 10.
Step 6: Add a Payment Section
If you’re paying influencers, create a new column where you can input the status for payments. You can add this beside the Payment Amt column, then use the Dropdown feature for the status.
If you’re working with a team, share your tracker by clicking Share in the top-right corner. Adjust permissions so teammates can edit or only view the sheet.
Get the Free Influencer Collaboration Tracker
Get a copy of the free Influencer Collaboration Tracker. I’ve populated some cells as examples, but you can customize them as needed.
Final Thoughts
Staying organized is key to making influencer marketing successful. A tracker is a way to take control of your collaborations, build better relationships, and ensure smooth campaign execution.
The more effort you put into keeping your records clear and up to date, the more efficiently your influencer partnerships will run. Embrace the process, tweak it to fit your needs, and watch your campaigns thrive!
Frequently Asked Questions
How can I automatically calculate total payments made to influencers?
Use the SUM formula: =SUM(range), replacing “range” with the relevant cells containing payment amounts.
Can I set reminders in Google Sheets for upcoming deadlines?
While Google Sheets itself doesn’t have built-in reminders, you can integrate it with Google Calendar or use the IF and TODAY functions to highlight approaching due dates.
What’s the best way to filter influencers based on campaign status?
Click on the Filter icon in the header row and choose criteria such as “Completed” or “In progress” to display only relevant data.
The Bottom Line:
One keeps you awake. The other gets work done.
A month of coffee: $150
A month of FileDrop: $9.99
Why not have both?
