“Search engine optimization” is known as SEO. It simply refers to the process of making modifications to your site to make it more visible when users search for goods or services associated with your organization on Google, Bing, and other search engines. The more visible your pages are in search results, the more likely it is that you’ll get noticed and draw both new and returning clients to your company.
You need to be able to handle a lot of data when managing SEO activities. Although the majority of SEO tools undoubtedly come with their own analytics packages, switching between these platforms frequently makes it difficult to have a comprehensive image of your overall situation.
In case you weren’t aware, Google offers a free cloud-based alternative to Excel called Sheets. Its primary advantage for SEO experts is direct connection with Google’s other tools, in addition to simple collaboration.
If you believe Google Sheets isn’t enough, you can look into the add-ons. It will handle SEO responsibilities for you and streamline procedures, which will make things simpler for you. While many Google Sheets add-ons are free, others need a payment.
Google has thousands of add-ons and extensions that may do anything from translate your spreadsheets to generating reports. We have selected our top 10 Google Sheets add-ons to spare you the time and effort of sorting through all the available options to locate what you need.
How to Use Google Sheets Add-Ons
Since you only need to install them, using Google Sheets add-ons is rather easy to do. The usage instructions for each add-on may vary because they are frequently distinct from one another. But after you’ve set up the desired add-on, you can just read the documentation and adhere to the guidelines. To make the most of the add-ons you install, it’s a good idea to become familiar with their features.
Several add-ons can be installed and used at once, however depending on your computer, there can come a time when doing so is ineffective. If you have too many add-ons, your screen may become cluttered or difficult to manage.
How to Install Google Sheets Add-Ons
First, simply open a new or existing Google Sheet to begin installing add-ons. From the upper toolbar, click ‘Extensions’ and select ‘add-ons’ from the drop-down menu.
By doing so, the Google Workspace Marketplace will open, allowing you to browse their inventory or conduct a search for a certain add-on.
Click on the blue “Install” button when you find an add-on you’d want to add to your Google Sheets workspace. Simply select “Manage my add-ons” from the same “Add-ons” toolbar option if you want to remove any add-ons. Really, that’s all there is to it.
Best Google Sheets Add-Ons That Makes SEO Work Easier
The following is a list of useful Google Sheets SEO add-ons:
Search Analytics for Sheets
You can retrieve data from GSC (via its API), group and filter it as you see fit, and create automated monthly backups using the Google Sheets add-on Search Analytics for Sheets (completely free).
The query, page, and click data is pulled into your spreadsheet in sync with your authenticated websites in Google Search Console. The amazing thing about this add-on is that you can select custom date ranges and filter data by query, country, page, or device.
Google Analytics for Sheets
Without ever leaving your spreadsheet, you can access all of your analytics data using Google Analytics for Sheets. Running reports and creating data visualizations are both effective uses of it. You have a lot of options to create, execute, and schedule a report within the options. Additionally, you have the option to create your own charts using the Google Analytics add-on.
FileDrop is a free Google Sheets and Docs file manager add-on that allows you to drag and drop files into a spreadsheet cell with automatic linking and save them to Google Drive. It allows you to insert any file type into the cells of Google Sheets. This add-on is great for power users, companies, and others trying to use Google Sheets more productively.
Reporting has always been an integral part of SEO. It helps track your website’s SEO performance and tells you which SEO marketing efforts are working and recommends opportunities for growth. For instance, SEO managers may quickly add and manage relevant reports and files on Google Sheets using this add-on.
Additionally, Google Sheets and FileDrop add-on can be helpful in achieving SEO success in the following ways:
- Adding screenshots
- Inserting images into cells
- Making and managing a list of SEO resources
- Exporting charts for SEO reports
- PDF to text conversion
- Image to text conversion
Using the Drive Browser, which functions as a file manager, you can also add files that are already in your Google Drive easily. If you need to rapidly locate a specific file on Google Drive without leaving Google Sheets, a search function is provided. A File Library that stores your recent history makes this experience better so you can simply monitor your files and reuse them across different documents. This add-on will surely help speed up procedures and complete SEO tasks.
By integrating with over 50 different data sources, Supermetrics transforms your spreadsheet into a reporting system with a boost. Obtain statistics from several sources, like Google Analytics, AdWords, Facebook, Bing, Twitter, and more. The quick screen record, which displays all active integrations, can be checked. Here, you can alter reports, include data from various sources and templates, etc.
Anyone who uses Google Docs can easily export articles to WordPress with DocPress, saving countless hours of copying, pasting, re-adding graphics, and other unnecessary effort. The best tool alternative currently on the market is this one.
You can easily generate and evaluate SEO-friendly material in Google Docs using DocPress, obtain a grade for it, and raise your content’s Google score. With our no-cost plan, you get five SEO content analysis credits. With the premium subscriptions, you are free to perform as many checks as you like.
To track keyword ranks directly in Google Sheets, RankTank is a useful add-on. It is an excellent add-on that makes it easy for you to keep track of keyword rankings. The location, domain, and keyword must be used in that order. You will then get access to the rankings’ specifics in real-time.
Lots of SEO managers and strategists use Google Sheets as their spreadsheet of choice. A magnificent add-on requires a subscription; once you have one, Data Extractor may be used to configure everything. You may obtain a ton of data from several domains with that.
Without having to go to a separate link analysis tool, you can get instant link counts and see who is linking to the page you’re viewing. It also provides a quick way to determine the strength of any page based on its backlink information. Directly on the URL bar, you can see the Trust Flow, Citation Flow, and Visibility Flow for any web page, as well as summary information about the number of domains and URLs linking to this page.
The Bottom Line
One of the best methods to keep your campaign on track is to organize your content marketing and manage your SEO template using a Google sheet. The combination of each of these add-ons and Sheets’ general usefulness makes it a valuable tool for ongoing SEO effort.
Utilizing Google Sheets add-ons is meant to make jobs easier. Therefore, consider your frequent Google Sheets usage and choose the add-ons that are most applicable. There are numerous add-ons available as well, which you can use and check out.